Digital Strategy

The Company

Powered by People (PBP) is a B2B dropship platform connecting buyers to responsibly made handcraft products from small-batch artisan businesses around the world.

As part of its social mission and through the Jiinue Growth Program funded by the Mastercard Foundation, PBP supports Kenyan artisan businesses with digital training, market access, financial tools, and community-based strategies designed to foster long-term growth and resilience.

The Challenge

• In 8 months, increase digital engagement with Kenyan artisan women & youth entrepreneurs as part of the 5-year Jiinue Growth Program (JGP).
• Make the company's digital Learning Hub (a light version of an LMS) and financing more accessible to early-stage entrepreneurs in the Kenyan handcraft industry.

The Solution

• Develop a comprehensive email, WhatsApp, social media strategy, and a communications content calendar to inform, attract, engage, and retain Kenyan entrepreneurs.
• Redesign the digital Learning Hub by working cross-functionally to ensure the educational resources align with the learning needs of early-stage international artisan entrepreneurs.
• Create social media profiles unique to the JGP & PBP Kenyan program to create a consistent voice and visual presence for the program.

The Result

• Grew the Kenyan email list by 133%, from 300 to 700+ artisan entrepreneurs, through cross-channel outreach and campaign strategy.
• Organized and promoted 13 educational webinars/modules, connecting 400+ international entrepreneurs to the Learning Hub.
• Branded and launched the PBP Makers identity across Instagram and LinkedIn, creating a visible and trusted digital presence tailored to Kenyan entrepreneurs.
• Redesigned the Learning Hub using Builder.io, improving the UX and providing 100+ free learning modules to artisan entrepreneurs globally.
• Contributed to measurable business growth: Among 62 entrepreneurs who received financing support, 30 engaged with the digital Learning Hub webinars. This demonstrated a clear link between education access and business outcomes. For example:

• • Artisan Business 1 attended 16 LH webinars and saw 33% revenue growth.
  • Artisan Business 2 and Artisan Business 3 saw 30% and 34% growth, respectively, after completing multiple LH webinars.
• Contributed to measurable business growth by helping connect financing recipients with digital training through the Learning Hub:
  • Out of 62 entrepreneurs who received financing, 30 also engaged with Learning Hub webinars, revealing a strong link between access to education and improved business performance.
  • One artisan business completed 16 webinars and reported 33% revenue growth.
  • Two others saw 30% and 34% growth, respectively, after participating in multiple sessions.

• Supported outcomes such as job creation, expansion into new markets, and improved order fulfillment in Kenya (as reflected in artisan entrepreneur testimonials):

“Now, our team has grown by two members, and we have made strategic decisions that will hopefully be beneficial to our brand in the long run. We've also been able to increase our order quantities with our different artisans and makers. I believe as a result of more consistent orders, our artisans, suppliers, and team have had job security." Katungulu M.

“I was able to enter new markets, fulfill my largest order, and increase production. It had an impact on my community, and I was able to create jobs for other people involved. - Joyce A.

The Company

ATI Adventures is an adventure tourism company in Lake Atitlán, Guatemala, offering guided hikes and outdoor experiences rooted in community, connection, and local knowledge, putting conservation at the center of every experience.

The Challenge

• Support the launch of a professional digital identity that reflected ATI’s values and vision.
• Help create simple, scalable communications systems to promote their tours for optimal engagement.
• Guide the team in improving clarity and consistency across all public-facing channels, including the ATI Community website, email, social media, and print tour materials.

The Solution

• Introduced cost-efficient digital tools like Mailchimp, Canva, Bitly, QR code platforms, link-in-bio tools, and content frameworks to support sustainable email marketing, branding, and analytics.
• Refined and edited copy across website pages, tour descriptions, Instagram, Facebook, and WhatsApp to ensure information was clear, digestible, traveler-friendly, and aligned with their brand tone.
• Provided support through the creation of:
  • Social media posts
  • WhatsApp Group graphics
  • Tour flyers 
  • Custom email templates 
• Reviewed Google Forms used for community sign-ups and traveler registration to improve clarity, user experience, and data collection.
• Continued offering consultative input on design choices, copy, and communications to help ATI stay aligned with its values.

The Result

• Supported the launch of ATI Adventures as a fully operational adventure agency with a clearly defined brand.
• Established tools that enabled the team to communicate more clearly and professionally with their audience.
• Improved the clarity and quality of client-facing materials, strengthening trust and brand experience.
• Helped the team grow in confidence using digital tools, reducing reliance on external help for everyday marketing tasks.
• Remained a trusted collaborator in ATI’s evolution — offering flexible, long-term support for a values-driven, community-focused brand.