Digital Content

The Organization

Project Alianza is a nonprofit organization based in Boston, MA, that expands access to education in rural Central America by partnering with communities to build schools, upskill educators, and support students, especially girls, through locally led programs and evidence-based approaches like the Teaching at the Right Level (TaRL) method.

The Challenge

• Write engaging success stories that highlight impact to share with institutional funders and donor audience.

The Solution

• Collaborated with the social program department to identify beneficiaries to highlight and relevant impact data to include in stories.
• Promoted stories through e-newsletters to maintain the audience engaged and delighted with feel-good stories.

The Result

• Compelling stories that resonated with audiences and strengthened their connection to and belief in the client’s mission.
• 4.48% average email click rate for e-newsletters with the below stories (nonprofit industry average is 3.29%).