Email Marketing
Campaigns built to stand out and inspire action.
Engaging Audiences Through A/B Testing
- Client: Project Alianza
- Industry: Education
- Tools used: Campaign Monitor, Canva, Adobe Lightroom
The Organization
Project Alianza is a nonprofit organization based in Boston, MA, that expands access to education in rural Central America by partnering with communities to build schools, upskill educators, and support students, especially girls, through locally led programs and evidence-based approaches like the Teaching at the Right Level (TaRL) method.
The Challenge
- Design and send e-newsletters with relevant updates to keep the audience informed and engaged.
The Solution
- Updated email platform from Mailchimp to Campaign Monitor to improve delivery rate and synchronicity with Salesforce.
- Implemented A/B testing with subject lines to increase email open rate.
- Selected strategic time zones to deliver e-newsletters for increased open rate.
- Varied sender email addresses to test delivery and open rates.
The Result
- Achieved an average email open rate of 42.09% (the nonprofit industry average is 28.59%).
- Identified that the sender's email address has little effect on the delivery and open rate.
Driving Traffic to Increase Action
- Client: Maya Traditions Foundation
- Industry: Handcrafts and Sustainable Tourism
- Tools used: MyEmma, Canva, Facebook Business
The Organization
Maya Traditions Foundation is a nonprofit social enterprise that supports Indigenous Maya women artisans, their families, and communities through Fair Trade and social programs that preserve, promote, and carry forward ancestral culture, primarily backstrap weaving, as part of a larger movement for positive social change in Indigenous communities.
The Challenge
- Design and send e-newsletters with relevant updates to keep the audience informed and engaged.
- Increase traffic to the donation web page.
The Solution
- Selected strategic time zones to deliver e-newsletters for increased open rate.
- Implemented a “donate” link in the first view when relevant.
- Promoted email subscription link through Facebook social media posts.
The Result
- Increased traffic to the donation web page by 90% and email subscribers by 86%.
